Starting today in the US and in the months to come in the UK, Google Home can recognize multiple users. Continue reading “Google Home recognizes multiple users”
The home of Google Analytics has been the same for a few years now. You will see the demographics or basic KPI’s of your website such as traffic development of the last 30 days, new vs. returning visitors, time on page, average sessions per user etc.
Google just launched a new homepage for logged in Google Analytics users, showing much more and better information about website performance.
The new home has some widgets, ecommerce data but also real time traffic so you can see how your website performed in the past and in the current moment.
It remains an eternal debate: Does Google use social media signals to rank or pages and websites? Continue reading “Google doesn’t use Facebook likes to rank pages”
We often get questions when we can share tutorials. One of the questions was: How can I create a dynamic remarketing campaign in Facebook. Continue reading “Setup Dynamic Remarketing for Facebook”
AdWords has long been the ability to manage multiple accounts with a single email address. Merchant Center was a different story. Continue reading “MCC for Merchant Center now available”
Measuring the offline impact of your online marketing channels is very difficult. AdWords has been a few years Store Visits introduced as a beta and now seems to be rolled out. Continue reading “AdWords Store Visits rolled out to more retailers + fresher data”
View-through conversions have long been measured in AdWords. Standard Cookie Time Too conversion measure is 30 days for both view-through conversions. then click conversions. Continue reading “Adwords adjust post-view cookie time from 30 days to 1 day”
Marketing Automation is the new buzzword, but what exactly does it mean and what can it do for your business? In this blog post we explain. Continue reading “What is Marketing Automation?”
Google used to have a free A / B testing tool “Content Experiments”. After the first was a separate part, it was later integrated in Google Analytics. A few years ago, however, this tool abolished allowing your other tools such as VWO (Visual Website Optimizer) and had to use Optimizely. Continue reading “Google Optimize now free for everyone”