Last year Google AdWords price extensions were introduced. Using this extensions you could show prices of products, hotel rooms, condo’s etc. This was first only available on smartphones and tablets,
From now on, price extensions are also shown on desktops.
The notification is now also available in Google AdWords accounts in order to drive more advertisers towards using the extensions. More information can be found at Google.
Obviously this “new” extension will increase the CTR. Increasing the CTR means more clicks, which results in more revenue for Google. The ads will have more pixels (screen real estate) and drive organic results further down the page.