Mobile website speed becomes ranking factor

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Google announced a new ranking algorithm designed for mobile search. The company calls it the ‘Speed Update’ and it has only a small percentage of the questions, Google has repeatedly told us. Only pages that offer “the slowest user experience” will be affected by this update, the company says.

The update goes live in July 2018, so webmasters have time to prepare their websites, although we recommend doing this as soon as possible.

Google recommends using the newly updated PageSpeed ​​report and tools such as LightHouse to measure page speed and make improvements.

Google’s Zhiheng Wang and Doantam Phan wrote:

The “Speed ​​Update”, as we call it, only affects pages that offer users the slowest experience and affect only a small percentage of searches. It applies the same standard to all pages regardless of the technology used to build the page. The purpose of the search is still a very strong signal, so a slow page can still have a high ranking in the rankings if it has great, relevant content.

The problem with the PageSpeed ​​Insights report is that because it uses data from the Chrome browser, it does not have enough data to reliably measure smaller sites, so the speed portion of the report is not available to those users . Optimization scores are still available, but that is not enough to show sites whether they have slow pages or not.

In 2010, Google said that page speed was a ranking factor, but that it “only targeted searches on the desktop”. Now, in July 2018, it will look at how fast your mobile pages are and use that as a ranking factor in mobile search. Google has been promising for years to look at mobile page speed, and it finally comes.

In any case, it is important to improve the speed of your website. Several studies have shown that this improves the conversion rate and lowers the bounce rate. Server speed, an optimized CMS and the latest technologies needed. You can also implement AMP for mobile websites.

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